Market Access Copywriter - Home-Based US or Yardley, PA
About the role
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Market Access Copywriter
Yardley, PA (office based) or
Home Based anywhere in the US
As a Market Access Copywriter, you will be responsible for the analysis of marketing strategies and clinical information to inform the development of communication solutions targeting the payer, hospital/health system, and organized customer audiences in the US and global markets.
You will be expected to work on projects ranging from unbranded disease education materials to branded pull-through initiatives. Specific assignments may include payer presentations, reimbursement materials, publication pieces including reprint carriers and disease state supplements, sales collateral, print ads, web content, e-mails and other presentation materials across a range of therapeutic areas.
The ideal candidate will have a vast amount of experience in the development of promotional market access materials.
Competencies
- Analyze marketing strategy and determine a copy platform utilizing materials such as creative briefs as provided by account teams. Perform additional research or collaboration to create unique sales “hooks”. Draft, revise and finalize targeted, accurate, benefit-driven manuscripts that are market-appropriate.
- Participation in strategic development and brainstorming sessions.
- Provide complete mastery of workflow processes assuring timely and orderly completion of assignments. Proactively identify next steps in a project, noting questions and missing information that may affect the project’s outcome and make recommendations to enhance processes or project outcomes. Perform writing assignments as scheduled, maintaining the ability to shift priorities as directed.
- Appropriate address copy comments as received and offer options and alternative solutions when making revisions. Communicate solutions in a timely and effectively manner to avoid workflow disruptions.
- Manage multiple assignments by establishing procedures to developing multiple versions of components. Maintain files in an identifiable, organized fashion on the file server.
- Keep team members apprised of project status, taking a proactive stance by raising any issues that affect the schedule or other parameters of the project.
- Ensure project information is quickly accessible while maintaining detailed notes and organized project files.
- Work closely with the account team assigned to each project to maximize communication, clarify goals and specific project parameters and achieve desired results.
- Learn from experienced team members and share experiences providing support to the team’s overall product and market knowledge.
- Keep vigilant of medical and marketing trends, sharing findings that can be applied to projects. Stay abreast of market research, competitive analyses and campaign results to develop strong copy platforms and concepts.
- Meet key dates as scheduled, notifying the appropriate management of any delays that affect the project schedule. Regularly refer to project and master schedule to assure multiple projects stay on track.
- Record all client project time on a weekly basis
- Completes other administrative tasks, such as travel and expense reporting or similar, in a timely manner.
- Performs responsibilities in a professional manner, meeting the Company’s mission and goals.
Education and/or Experience
Advanced science degree (PharmD, PhD or MD) or Masters in Education or Bachelors degree (B.A./B.S.) in Science, with an advanced degree in a life science from a four (4) year college or university and three (3) or more years related market access experience preferred. These requirements may be substituted for an equivalent combination of education and experience where applicable.
Computer Skills
To perform this job successfully, an individual should have knowledge of MS Suite, Adobe Acrobat, e-mail/Internet, PowerPoint and any other software or system necessary for fulfilling the requirements of this position.
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ICON Plc is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
For more information about personal rights under Equal Employment Opportunity, visit:
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