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About the role ICON and you Application Process Day in the life Who we are

Marketing Manager

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About the role

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Marketing Manager at ICON: 
 
In this position, you will join a marketing team with responsibility for establishing and implementing strategic and tactical marketing and communication plans designed to capitalize on market opportunities and generate demand. Working with internal and external resources, this individual will deliver multi-channel marketing programs that build brand awareness, provide a steady flow of sales leads, and measure the return on marketing investments. 
 
 
Who Are We?
ICON plc is a fast-growing global provider of outsourced development services to the pharmaceutical, biotechnology and medical device industries, known for its innovative approach. Located in over 40 countries with over 80 offices worldwide, ICON has over 11,000 employees globally and is among the top 5 CROs (Contract Research Organizations) in the world.
 
 
What’s In It For You?
We provide a strong benefits package that includes a comprehensive health plan, retirement plans, competitive pay, vacation, and an annual incentive plan to reward performance.
 
We have a friendly environment where you can be fully engaged, motivated and rewarded. As a professional services provider, our employees are our best asset and we encourage them to realize their potential within a performance culture that is demanding and exciting.
 
 
Responsibilities:
  • Work with Service Areas Leadership to develop a comprehensive marketing plan aligned to strategic objectives and business plans
  • Implement marketing plan with assistance of internal marketing resources and external vendor partners
  • Work with subject matter experts and key opinion leaders to coordinate the creation of though leadership publications, content and sales support collateral, and leverage for use in lead generation and brand development
  • Define market segmentation, targeting and positioning for various services
  • Execute integrated (digital-centric) campaigns to generate demand & sales leads,
  • Utilize and enhance Customer Relationship Management process and technologies (Salesforce.com, Pardot)
  • Be accountable for measuring and reporting on campaign results
  • Manage marketing budget
  • Manage the creation of marketing collateral and sales support tools
  • Work directly with Business Development to support their efforts to achieve sales targets
  • Maintain knowledge of marketing trends, development and best practices
  • Provide input for overall corporate marketing strategy, brand positioning and corporate level projects 
 
 
 
To Succeed You Will Need:
 
  • Bachelor’s degree in Marketing, Business Administration or Life Sciences
  • MBA appreciated but not required
  • Minimum of 5 years’ marketing experience with proven track record of success in marketing management role, strong understanding of marketing for professional services
  • Experience using CRM required
  • CRO/pharmaceutical industry experience preferred but not required
  • Exceptional knowledge of marketing strategies, concepts and practices
  • Strong project management and performance measurement skills
  • Ability to develop strong relationships and work with senior level executives
  • Ability to combine and analyze performance data to develop metrics that support decision-making for resource allocation and campaign refinement
  • Solid business acumen, management and problem-solving skills
  • Self-motivated, resourceful, and have excellent written and verbal communication as well as leadership skills.
  • IT literacy, especially Microsoft Office (Word, Excel, PowerPoint)
 
 
What’s Next?
Following your application you will be contacted by one of our dedicated recruiters and if successful we will be able to provide you with more details about this opportunity.
 
We invite you to review additional opportunities at www.iconplc.com/careers.
 
 
ICON plc is an equal opportunity employer - Minorities/Females/Disabled/Veterans and committed to providing a workplace free of any discrimination or harassment.
 
 
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