Sr Copywriter (Managed Markets)
About the role
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- Collaborate with account and medical staff to develop content strategies that support market access objectives across the product lifestyle
- Participate in the ideation and development of multi-channel tactical solutions
- Translate clinical and economic data into compelling payer messaging and value stories
- Take charge of the copy from manuscript to execution, working closely with art directors to develop layouts and with medical editors to ensure complete medical accuracy and compliance with client guidelines and FDA regulations
- Provide strategic rationale when presenting and defending content, while remaining open to alternative explorations and feedback
- Participate in client medical/legal submissions and approval process
- Stay up-to-date on brand objectives, market trends, and competitive landscape in each therapeutic area
- Uphold internal processes, procedures, and project timelines
- Minimum of a Bachelor’s degree in a science, communications, journalism, public health, or related field.
- Advanced degree (MBA, MPH, PharmD) is a plus.
- Minimum of 3 years of healthcare or pharmaceutical marketing communications experience
- Minimum of 1 year in managed markets preferred
- Experience writing copy for sales collateral, including PowerPoint, print, and digital media with minimal supervision
- Demonstrated ability to comprehend and translate complex clinical information and market trends in health care reimbursement
- Proven track record of collaborating with creative and account team members to produce superior content
- Strong interpersonal communication and problem-solving skills (written, verbal, and listening)
- Ability to prioritize and organize work with an urgency to uphold internal and client deadlines
- Comfort in managing the referencing and regulatory review process
- Excellent work ethic and commitment to process excellence
- Knowledge of Microsoft Word, PowerPoint, and Adobe Acrobat
A better career. A better world. A better you.
Our people are our greatest strength, are the core of our culture and the driving force behind our success. Throughout all levels of the company, our people have a drive to succeed and a passion that ensures what we do, we do well. We help you build exciting and rewarding careers, deliver results to help bring life-changing medicine and devices to market and maintain ICON’s success as an industry leader. See all locations Read more
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