Marketing Automation Manager

ICON plc is a world-leading healthcare intelligence and clinical research organisation. From molecule to medicine, we advance clinical research providing outsourced services to pharmaceutical, biotechnology, medical device and government and public health organisations.

With our patients at the centre of all that we do, we help to accelerate the development of drugs and devices that save lives and improve quality of life.

Our people are our greatest strength, are at the core of our culture, and the driving force behind our success. ICON people have a mission to succeed and a passion that ensures what we do, we do well.

The Role:

In this position, you will join a growing marketing and communications team, and will have responsibility for utilising marketing automation tools, working with marketing campaign managers and the Digital Operations Manager to deliver campaigns that result in the creation and optimisation of lead nurturing, lead scoring and automated marketing programs to develop qualified sales leads, drive customer engagement and create brand awareness.

Responsibilities:

• Manage marketing automation development phases including: requirements gathering, design/development, testing, configuration and advanced administration, ongoing identification and implementation of best practices.
• Drive and manage email marketing process: email build and testing, scheduling, segmentation and list management, resends and retargeting. Increase open & click through rates, reduce opt outs / unsubscribes & hard bounces.
• Support execution of marketing campaigns including customer journeys & campaign flow builds, email marketing, website landing page and form creation, testing, tracking, etc.
• Optimise lead nurturing, lead scoring and automated marketing programs, including testing and analysis of workflow, content, identifying tactics for further improvement
• Oversee reporting programs on lead scoring, and hand over of marketing qualified leads to CRM (Salesforce) for sales lead qualification, pipeline value and revenue results
• Develop and maintain dashboards of key success metrics for campaign and executive reporting. Contribute to preparation of regular and adhoc reporting presentations
• Collaborate with Marketing Campaign Managers to identify campaign opportunities, demand generation performance patterns and future opportunities - and providing input to marketing plans
• Collaborate closely with Inside Sales & Sales Operations and lead initiatives on systems integration and process alignment between digital marketing channels, the marketing automation toolset and CRM
• Collaborate with external agencies on dashboard development, database governance and hygiene, any required technical development
• Collaborate with the Digital Publishing Manager and Creative Designers on implementation of any required website development or creative assets within email campaigns and landing pages
• Document processes and provide internal training on Marketing Automation tools and processes to colleagues

To succeed you will need:

• Experience of managing marketing automation technology platforms such as Pardot
• Experience of business intelligence or analytics dashboard tools
• Strong analytical skills
• Relevant Bachelor's degree such as Marketing
• Minimum of 3 years digital marketing experience
• Ability to work well in a fast-paced, multi-cultural matrix structure environment.
• Flexibility and the ability to manage a wide range of projects simultaneously are vital.
• Self-motivated, resourceful, and have excellent written and verbal communication skills.
• IT literacy, including experience of CRM and marketing Automation technologies, web publishing and HTML, Microsoft Office
• Experience within a client service orientated marketing environment (e.g. marketing agency, professional services firm or B2B environment) preferred.

Benefits of Working in ICON:

Our success depends on the knowledge, capabilities and quality of our people. That's why we are committed to developing our employees in a continuous learning culture - one where we challenge you with engaging work and where every experience adds to your professional development.

At ICON, our focus is to provide you with a comprehensive and competitive total reward package that comprises, not only an excellent level of base pay, but also a wide range of variable pay and recognition programs. In addition, our best in class employee benefits, supportive policies and wellbeing initiatives are tailored to support you and your family at all stages of your career - both now, and into the future.

ICON, including subsidiaries, is an equal opportunity and inclusive employer and is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know through the form below.