At ICON, it’s our people that set us apart. Our diverse teams enable us to become a better partner to our customers and help us to fulfil our mission to advance and improve patients’ lives.
Our ‘Own It’ culture is driven by four key values that bring us together as individuals and set us apart as an organisation: Accountability & Delivery, Collaboration, Partnership and Integrity. We want to be the Clinical Research Organisation that delivers excellence to our clients and to patients at every touch-point. In short, to be the partner of choice in drug development.
That’s our vision. We’re driven by it. And we need talented people who share it.
If you’re as driven as we are, join us. You’ll be working in a dynamic and supportive environment, with some of the brightest and the friendliest people in the sector, and you’ll be helping shape an industry.
Marketing Leads Specialist at ICON
The successful candidate will join the Digital Operations team, reporting to the Digital Operations Marketing Manager. You will drive the day-to-day triage and management of marketing generated and qualified leads from marketing campaigns, channels and conferences to business development and other internal stakeholders. This role will entail working closely with other members of the marketing team, in particular marketing campaign managers, conferences and webinars team, as well as specialists in marketing automation and analytics.
Who are we?
ICON is a world-leading healthcare intelligence and clinical research organisation. From molecule to medicine, we advance clinical research providing outsourced development and commercialisation services to pharmaceutical, biotechnology, medical device and government and public health organisations. We develop new innovations, drive emerging therapies forward and improve patient lives. With headquarters in Dublin, Ireland, ICON employed approximately 41,150 employees in 113 locations in 53 countries as of 30 September, 2022.
What’s in it for you?
We provide a strong benefits package that includes a comprehensive health plan, retirement plans, competitive pay, vacation, and an annual incentive plan to reward performance. We have a friendly environment where you can be fully engaged, motivated and rewarded. As a professional services provider, our employees are our best assets and we encourage them to realise their potential within a performance culture that is demanding and exciting. This role is based in Sofia, Bulgaria and the successful candidate will be expected to work at the ICON office in Sofia three days a week as part of an agreed hybrid working arrangement.
Responsibilities
- Review and qualify marketing qualified leads for further nurture, follow up and conversion. Triage marketing qualified leads to appropriate business development executives, or Inside Sales, for further contact
- Review inbound enquiries and RFPs submitted via the public website and triage to relevant business development executives, or other internal stakeholders, within 24 hours
- Co-ordinate weekly review calls with conferences and events team and relevant marketing business partners to review marketing generated leads to determine if further actions required
- Co-ordinate periodic review calls with business development executives on campaign and marketing qualified leads for their respective business units. Advise on relevant marketing sales enablement collateral, and account marketing insights, to support follow up, if appropriate
- Collaborate with marketing analysts and automation manager on campaign performance metrics, marketing list segmentation and marketing database data governance
- Collaborate with CRM Sales operations team to identify and implement process, dashboard and reporting improvements
- Using analytics dashboards, support reporting and evaluation of metrics on marketing lead generation, conversion to marketing qualified leads, and RFP opportunities (volume and value)
- Conduct regular monitoring of performance by analysing data, producing reports and communicating results to various internal stakeholders
To succeed you will need:
- IT literacy and skills required include experience of CRM systems (Salesforce), MS Office (in particular MS Excel and PowerPoint). Knowledge of Marketing Automation Systems would be preferred but not required.
- Scientific and/or sales/marketing background in pharmaceutical/biotech area helpful
- Strong analytical, organisational, and time management skills
- Excellent attention to detail and strong collaboration skills to work with internal stakeholders.
- Ability to clearly communicate results, key learnings, and areas of opportunities to Digital Marketing Operations Manager
- A pro-active attitude to take on new challenges and projects
- Excellent interpersonal and communication skills
What’s next?
Following your application, you will be contacted by one of our dedicated recruiters and if successful we will be able to provide you with more details about this opportunity.
ICON is an equal opportunity and inclusive employer and is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know through the form below.
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