Marketing Specialist - Office with Flex - Sofia, Bulgaria
ICON plc is a world-leading healthcare intelligence and clinical research organization. We’re proud to foster an inclusive environment driving innovation and excellence, and we welcome you to join us on our mission to shape the future of clinical development.
Summary:
The successful candidate will join the Digital Operations team as part of an expanded ICON Marketing team and report to the Digital Operations Marketing Manager. It’s an exciting time to join a growing team of digital marketing professionals. You will drive the day-to-day management of paid media planning for search engine, paid social media and display advertising, working closely with our external agencies, industry partners and senior members of the wider Marketing team.
Responsibilities:
· Support the Digital Marketing Operations Manager to implement a paid search strategy and grow year on year paid search traffic and paid social media metrics, increase spend efficiency and drive paid media operational improvements across digital channels.
· Support Marketing Managers and external digital agency to plan digital marketing campaigns, including search, paid social media and display advertising.
· Conduct in-depth keyword and website research, ad grouping, and audience targeting during campaigns using tools like SEMrush.
· Prepare landing page recommendations to share with campaign managers and website publishing manager.
· Collaborate with the internal writing team and external digital agency in the writing of engaging ad copy for a variety of platforms. Work with our design team to develop asset creatives for ad campaigns including options for creative and ad copy tests.
· Strengthen the relationship with the external digital agency to define, measure, and evaluate relevant paid media KPIs and metrics. This will include giving direction to our digital media agency team who are responsible for campaign build and execution.
· Stay up to date with paid media industry trends and best practices including privacy and GDPR.
· Collaborate with the Analytics Manager to leverage internal data analytics, industry insights, market trends, and the competitive landscape to make data-driven recommendations for improvements to future paid campaigns.
· Conduct regular monitoring of performance by analyzing data, producing reports and communicating results to various levels of internal and external stakeholders.
To succeed you will need:
· Two years plus experience in designing, building, and optimizing paid media campaigns in a similar role with a brand or agency background.
· Experience in supporting, developing, executing, and managing digital paid marketing campaigns using Google ads, LinkedIn ads, Looker Studio and SEMrush.
· Proven track record of executing paid search marketing and paid social media campaigns. Demonstrate examples involving budgeting, improving key metrics and contribution to marketing ROI.
· Strong analytical, organizational, and time management skills.
· Excellent attention to detail and strong collaboration skills to work with internal and external stakeholders.
· Ability to clearly communicate results, key learnings, and areas of opportunities to Digital Marketing Operations Manager.
· A pro-active attitude to take on new challenges and projects.
· Strong copywriting and analytical skills.
· Excellent interpersonal and communication skills.
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What ICON can offer you:
Our success depends on the quality of our people. That’s why we’ve made it a priority to build a diverse culture that rewards high performance and nurtures talent.
In addition to your competitive salary, ICON offers a range of additional benefits. Our benefits are designed to be competitive within each country and are focused on well-being and work life balance opportunities for you and your family.
Our benefits examples include:
- Various annual leave entitlements
- A range of health insurance offerings to suit you and your family’s needs.
- Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.
- Global Employee Assistance Programme, LifeWorks, offering 24-hour access to a global network of over 80,000 independent specialized professionals who are there to support you and your family’s well-being.
- Life assurance
- Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidized travel passes, health assessments, among others.
Visit our careers site to read more about the benefits ICON offers.
At ICON, diversity, inclusion & belonging are fundamental to our culture and values. Our rich diversity makes us more innovative which helps us better serve our people, patients, customers, and our communities. We're proud of our diverse workforce and the work we’ve done to become a more inclusive organisation. We’re dedicated to providing an inclusive and accessible environment for all candidates. ICON is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know or submit a request here
Interested in the role, but unsure if you meet all of the requirements? We would encourage you to apply regardless – there’s every chance you’re exactly what we’re looking for here at ICON whether it is for this or other roles.
Are you a current ICON Employee? Please click here to apply
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