Role: Marketing Technical Writer
Location: Ireland, Dublin
ICON plc is a world-leading healthcare intelligence and clinical research organisation. From molecule to medicine, we advance clinical research providing outsourced services to pharmaceutical, biotechnology, medical device and government and public health organisations.
With our patients at the centre of all that we do, we help to accelerate the development of drugs and devices that save lives and improve quality of life.
Our people are our greatest strength, are at the core of our culture, and the driving force behind our success. ICON people have a mission to succeed and a passion that ensures what we do, we do well.
The role:
Responsible and accountable for the execution of collateral and content pieces that showcase the company’s broad clinical research expertise across service lines and therapeutic areas.
Using your technical and/or medical writing background, write collateral – including but not limited to whitepapers, fact sheets, website copy, blog posts – to support marketing initiatives for ICON business units
Learn and understand trends / themes within the clinical research industry in order to compile data, insights and story angles on relevant topics and therapeutic areas that will drive content creation and overarching strategy
Develop messaging structures and strategies to support ICON business units and key service lines
Work closely with marketing partners to develop content with compelling angles, messaging, data points and other insights to enhance ICON’s reputation and expertise in the marketplace
Engage with subject matter experts (SMEs) in an interview setting to transfer their knowledge to marketing collateral and campaign materials; interact with them regularly to secure feedback, edits, and approvals
Support ICON executives to develop compelling thought leadership pieces suitable for use across both corporate and personal digital channels
Collaborate with other marketing discipline leads – including design, social media, PR, digital and various agency partners – on marketing materials, campaigns and larger brand initiatives
Regularly update and maintain ICON’s database of content to ensure accuracy and that appropriate changes are incorporated
Utilise ICON writing and style guidelines to ensure consistency across the brand and among all users; assist managers in updating guidance as needed
Take a leadership role in maintaining appropriate tone, theme, and messaging consistency across all ICON external marketing channels
Assist the public relations team in writing technical copy suitable for public announcements, earned media articles and paid advertorials
Provide regular project updates and insights to the Comms & PR leader and the larger Global Marketing team as requested
Experience:
Undergraduate degree or its international equivalent in communications, public relations, marketing, journalism, literature, or a similarly related area of study; or equivalent work experience required
At least 3 years of experience as a technical writer
Excellent writing and editing skills — both technical and creative proficiency for a variety of audiences across multiple channels
Previous writing experience - in-house, agency or established freelance – focused on the healthcare / life sciences / pharma / biotech industries preferred
Ability to take complicated topics or information and distil it to be suitable for broader B2B healthcare / life sciences audiences
Some experience writing for brand marketing or communication functions
Basic understanding marketing and the creative process and how to work with strategists, designers, other copywriters, content specialists and web developers
Efficacy working in a fast-paced, deadline driven environment
A collaborative and team-oriented approach to integrated marketing, while also possessing the ability to work independently
Ability to manage multiple (and sometimes competing) demands and priorities
Tact and discretion to work with colleagues at all levels
Benefits of Working in ICON:
Our success depends on the knowledge, capabilities and quality of our people. That’s why we are committed to developing our employees in a continuous learning culture –one where we challenge you with engaging work and where every experience adds to your professional development.
At ICON, our focus is to provide you with a comprehensive and competitive total reward package that comprises, not only an excellent level of base pay, but also a wide range of variable pay and recognition programs. In addition, our best in class employee benefits, supportive policies and wellbeing initiatives are tailored to support you and your family at all stages of your career -both now, and into the future.
ICON, including subsidiaries, is an equal opportunity and inclusive employer and is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know through the form below
