Digital Marketing Manager

Talent Acquisition Specialist for EMEA Team
About the role
This vacancy has now expired. Please click here to view live vacancies.
Digital Marketing Manager
Global Oncology Site Network
Discretionary Bonus Scheme
London Office
Introduction
At ICON, it's our people that set us apart.
Are you looking for an outstanding opportunity to develop your career with a leading edge Global Oncology Site Network which is growing fast?
As a global provider of drug development solutions, our work is a serious business. But that doesn't mean you can't have fun while you do it. With our vision to be the partner of choice in drug development, we hire only the best and brightest in the industry. Are you one of them?
Our Oncology Site Network, Oncacare, concentrates on fast site set up, quick patient enrolment, high data and quality standards, delivering excellent patient experience resulting in a high level of patient retention. These qualities are what our Sponsors look for in a leading Oncology Site Network and you can be part of our success story. We are growing our international footprint and you can play a part in our expansion and be involved in the future of oncology treatments across the globe.
This is an excellent opportunity for a Digital Marketing Manager to play an important role in driving our organisation towards success.
In this position, you will have the responsibility for content publishing to the Oncacare website, as well as Oncacare accounts on social media channels. Working with marketing and communications colleagues and external agencies, you will help deliver multi-channel marketing programs that build brand awareness, patient engagement, provide a steady flow of sales leads, and measure the return on marketing investments.
Main Responsibilities:
- Focus on patient recruitment through digital strategies.
- Build patient databases for the company and research sites in the oncology therapeutic area.
- Demonstrate deep digital expertise and manage and maintain content and content publishing processes for the Oncacare website and other places to the highest standards of excellence.
- Work with content owners to ensure efficiency in the creation and publication of content on the site.
- Oversee content governance including content audits to identify and remove out-of-date or underperforming content.
- Manage external development agencies/vendors on scope, design and delivery (including project management) of technical development projects for digital channels.
- Launch optimised online advertisements to increase the company brand and patient awareness (directed at Sponsor Clients, Research Sites and Potential Patients).
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.).
- Creation of email and social media marketing campaigns, including analytics tagging.
- Collaborate with business managers on execution of strategic campaigns designed to generate demand & patient leads.
- Guide development of compelling content and messaging, maintaining conversation calendar for social media posts and publish to Oncacare social media accounts.
- Produce analytics reports to measure performance of digital channels (website and social media accounts), as well as compiling digital metrics for marketing campaigns reports, assessed against goals (ROI and KPI's).
- Review site analytics to identify opportunities to optimise site visitor experience e.g. SEO/SEM, UI improvements and social media analytics for key insights - prepare business impact dashboards for executive audiences.
- Maintain knowledge of marketing trends, development and best practices - advise on best practice improvements to work processes and/or digital channels.
- Provide input for marketing plans, brand positioning and appropriate corporate level projects.
To be successful you will need:
- Proven experience as a Digital Marketing Executive or similar role.
- Experience of B2C social media, Facebook, Twitter, Google and email campaigns.
- Working knowledge of ad serving tools (eg. DART, Atlas).
- Strong knowledge of web analytic tools (eg. Google Analytics, Net Insight, WebTrends, etc.).
- Skills and Experience in creative content writing, with an analytical mindset and critical thinking.
- Strong project management and performance measurement skills.
- Ability to develop strong relationships and work with senior level executives.
- Solid business acumen, management and problem-solving skills.
- Self-motivated, resourceful, and have excellent written and verbal communication as well as leadership skills.
- IT literacy, especially HTML (incl. relevant software packages such as Dreamweaver), CSS, Microsoft Office.
- Bachelor's degree in Marketing, Journalism or Communications.
- Pharmaceutical industry experience preferred but not required.
Why join us?
Ongoing development is vital to us, and as a Digital Marketing Manager at Oncacare, our Global Oncology Site Network, you will have the opportunity to progress your career, with the potential to move into other related areas to enhance your skill set. Our benefits package is competitive, our scope is international and we genuinely care about our people and their success.
ICON is an equal opportunity employer and committed to providing a workplace free of any discrimination or harassment.
LI#-GBS1
Impactful work. Meaningful careers. Quality rewards.
At ICON, our employees are our greatest strength. That’s why we are committed to empowering you to live your best life, both inside and outside of work. Whether your ambition is lead a global team, become a deep scientific or technical expert, work in-house with our customers or gain experience in a variety of different ICON functions, we will support you in realising your full potential. See all locations Learn more about Our Culture at ICON
Day in the life
.png)
Teaser label
IndustryContent type
BlogsPublish date
04/22/2025
Summary
What is an IND or NDA? A Guide for Aspiring Clinical Research Professionals If you’re considering a career in clinical research or the broader pharmaceutical and biotech industry, you’ve likely c
.png)
Teaser label
IndustryContent type
BlogsPublish date
04/22/2025
Summary
When it comes to clinical trials, one of the most important documents you’ll hear about is the Informed Consent Form (ICF). Whether you're starting out in clinical research or exploring job opportunit
.png)
Teaser label
IndustryContent type
BlogsPublish date
04/17/2025
Summary
CRA vs CRC Embarking on a career in clinical research is an exciting journey for STEM graduates, offering opportunities to contribute directly to the development of new therapies and to safeguard
Similar jobs at ICON
Salary
Location
Brisbane
Department
Clinical Monitoring
Location
Brisbane
Remote Working
Remote
Business Area
ICON Strategic Solutions
Job Categories
Clinical Monitoring
Job Type
Permanent
Description
Clinical Research Associate/ Senior Clinical Research AssociateLocation: Home-based in Brisbane ICON plc is a world-leading healthcare intelligence and clinical research organization. We’re proud to f
Reference
2025-119092
Expiry date
01/01/0001
Author
Krisztina AuthAuthor
Krisztina AuthSalary
Location
Johns Creek
Department
Regulatory, Drug Safety/ Quality Assurance & Other roles
Location
Johns Creek
Remote Working
Office Based
Business Area
ICON Strategic Solutions
Job Categories
Laboratory
Job Type
Permanent
Description
As a Optometrist you will be joining the world’s largest & most comprehensive clinical research organisation, powered by healthcare intelligence. This position is located in Johns Creek, GA.
Reference
2025-118910
Expiry date
01/01/0001
Author
Jamie PruittAuthor
Jamie PruittSalary
Location
Canada
Department
Study Start Up
Location
Canada
Remote Working
Remote
Business Area
ICON Strategic Solutions
Job Categories
Study Start Up
Job Type
Permanent
Description
Under the guidance of the Director of Global Site Management & Central Services, this position will be responsible for conducting end-to-end site management from feasibility to site activation serving
Reference
2025-117897
Expiry date
01/01/0001
Author
Kala MurphyAuthor
Kala MurphySalary
Location
US, Farmingdale, NY
Department
Full Service - Development & Commercialisation Solutions
Location
New York
Blue Bell
Remote Working
Hybrid: Office/Remote
Business Area
ICON Full Service & Corporate Support
Job Categories
Clinical Project Management
Project Management
Job Type
Permanent
Description
Project Manager II, Laboratory- Blue Bell PA or Farmingdale NY- hybrid The Project Manager, Labs will ensure client satisfaction by acting as the Client's main contact in all matters regarding ICON La
Reference
JR129968
Expiry date
01/01/0001
Author
Frank LampartAuthor
Frank LampartSalary
Location
US, Farmingdale, NY
Department
Full Service - Development & Commercialisation Solutions
Location
New York
Blue Bell
Remote Working
Hybrid: Office/Remote
Business Area
ICON Full Service & Corporate Support
Job Categories
Clinical Project Management
Project Management
Job Type
Permanent
Description
Senior Project Manager, Laboratory- Location: Farmingdale NY or Blue Bell, PA- That’s our vision. We’re driven by it. And we need talented people who share it. If you’re as driven as we are, join us.
Reference
JR129615
Expiry date
01/01/0001
Author
Frank LampartAuthor
Frank LampartSalary
Location
United States
Department
Regulatory, Drug Safety/ Quality Assurance & Other roles
Location
United States
Remote Working
Remote
Business Area
ICON Strategic Solutions
Job Categories
Regulatory Affairs
Job Type
Permanent
Description
The Asspcoate Dirctor, Regulatory Affairs Advertising & Promotion will be responsible for providing strategic, operational and tactical regulatory advice to internal stakeholders regarding communicati
Reference
2025-117935
Expiry date
01/01/0001
Author
Kala MurphyAuthor
Kala Murphy