Digital Marketing Manager

Talent Acquisition Specialist for EMEA Team
About the role
This vacancy has now expired. Please click here to view live vacancies.
Digital Marketing Manager
Global Oncology Site Network
Discretionary Bonus Scheme
London Office
Introduction
At ICON, it's our people that set us apart.
Are you looking for an outstanding opportunity to develop your career with a leading edge Global Oncology Site Network which is growing fast?
As a global provider of drug development solutions, our work is a serious business. But that doesn't mean you can't have fun while you do it. With our vision to be the partner of choice in drug development, we hire only the best and brightest in the industry. Are you one of them?
Our Oncology Site Network, Oncacare, concentrates on fast site set up, quick patient enrolment, high data and quality standards, delivering excellent patient experience resulting in a high level of patient retention. These qualities are what our Sponsors look for in a leading Oncology Site Network and you can be part of our success story. We are growing our international footprint and you can play a part in our expansion and be involved in the future of oncology treatments across the globe.
This is an excellent opportunity for a Digital Marketing Manager to play an important role in driving our organisation towards success.
In this position, you will have the responsibility for content publishing to the Oncacare website, as well as Oncacare accounts on social media channels. Working with marketing and communications colleagues and external agencies, you will help deliver multi-channel marketing programs that build brand awareness, patient engagement, provide a steady flow of sales leads, and measure the return on marketing investments.
Main Responsibilities:
- Focus on patient recruitment through digital strategies.
- Build patient databases for the company and research sites in the oncology therapeutic area.
- Demonstrate deep digital expertise and manage and maintain content and content publishing processes for the Oncacare website and other places to the highest standards of excellence.
- Work with content owners to ensure efficiency in the creation and publication of content on the site.
- Oversee content governance including content audits to identify and remove out-of-date or underperforming content.
- Manage external development agencies/vendors on scope, design and delivery (including project management) of technical development projects for digital channels.
- Launch optimised online advertisements to increase the company brand and patient awareness (directed at Sponsor Clients, Research Sites and Potential Patients).
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.).
- Creation of email and social media marketing campaigns, including analytics tagging.
- Collaborate with business managers on execution of strategic campaigns designed to generate demand & patient leads.
- Guide development of compelling content and messaging, maintaining conversation calendar for social media posts and publish to Oncacare social media accounts.
- Produce analytics reports to measure performance of digital channels (website and social media accounts), as well as compiling digital metrics for marketing campaigns reports, assessed against goals (ROI and KPI's).
- Review site analytics to identify opportunities to optimise site visitor experience e.g. SEO/SEM, UI improvements and social media analytics for key insights - prepare business impact dashboards for executive audiences.
- Maintain knowledge of marketing trends, development and best practices - advise on best practice improvements to work processes and/or digital channels.
- Provide input for marketing plans, brand positioning and appropriate corporate level projects.
To be successful you will need:
- Proven experience as a Digital Marketing Executive or similar role.
- Experience of B2C social media, Facebook, Twitter, Google and email campaigns.
- Working knowledge of ad serving tools (eg. DART, Atlas).
- Strong knowledge of web analytic tools (eg. Google Analytics, Net Insight, WebTrends, etc.).
- Skills and Experience in creative content writing, with an analytical mindset and critical thinking.
- Strong project management and performance measurement skills.
- Ability to develop strong relationships and work with senior level executives.
- Solid business acumen, management and problem-solving skills.
- Self-motivated, resourceful, and have excellent written and verbal communication as well as leadership skills.
- IT literacy, especially HTML (incl. relevant software packages such as Dreamweaver), CSS, Microsoft Office.
- Bachelor's degree in Marketing, Journalism or Communications.
- Pharmaceutical industry experience preferred but not required.
Why join us?
Ongoing development is vital to us, and as a Digital Marketing Manager at Oncacare, our Global Oncology Site Network, you will have the opportunity to progress your career, with the potential to move into other related areas to enhance your skill set. Our benefits package is competitive, our scope is international and we genuinely care about our people and their success.
ICON is an equal opportunity employer and committed to providing a workplace free of any discrimination or harassment.
LI#-GBS1
Impactful work. Meaningful careers. Quality rewards.
At ICON, our employees are our greatest strength. That’s why we are committed to empowering you to live your best life, both inside and outside of work. Whether your ambition is lead a global team, become a deep scientific or technical expert, work in-house with our customers or gain experience in a variety of different ICON functions, we will support you in realising your full potential. See all locations Learn more about Our Culture at ICON
Day in the life
.png)
Teaser label
IndustryContent type
BlogsPublish date
05/22/2025
Summary
World Schizophrenia Awareness Day 2025 Every year on 24 May, World Schizophrenia Awareness Day offers a vital opportunity to raise awareness, dismantle stigma, and celebrate the strength of individ
.png)
Teaser label
Inside ICONContent type
BlogsPublish date
05/08/2025
Summary
Standing Strong on Ovarian Cancer Day: ICON's Commitment to Advancing Care Ovarian cancer remains one of the most challenging gynaecologic malignancies, both in terms of detection and treatmen
.png)
Teaser label
IndustryContent type
BlogsPublish date
05/07/2025
Summary
Patient Centricity in Clinical Research: What it is and Why it Matters In the past, clinical research was designed around the needs of sponsors, researchers, and regulatory bodies. Patients were of
Similar jobs at ICON
Salary
Location
Mexico City
Department
Regulatory, Drug Safety/ Quality Assurance & Other roles
Location
Mexico City
Remote Working
Remote
Business Area
ICON Strategic Solutions
Job Categories
Drug Safety
Job Type
Permanent
Description
As a Graduate Pharmacovigilance you will be joining the world’s largest & most comprehensive clinical research organisation, powered by healthcare intelligence.
Reference
2025-119534
Expiry date
01/01/0001
Author
Rita VillavicencioAuthor
Rita VillavicencioSalary
Location
Mexico City
Department
Regulatory, Drug Safety/ Quality Assurance & Other roles
Location
Mexico City
Remote Working
Remote
Business Area
ICON Strategic Solutions
Job Categories
Drug Safety
Job Type
Permanent
Description
As a Graduate Pharmacovigilance you will be joining the world’s largest & most comprehensive clinical research organisation, powered by healthcare intelligence.
Reference
2025-119408
Expiry date
01/01/0001
Author
Rita VillavicencioAuthor
Rita VillavicencioSalary
Location
Poland
Department
Clinical Operations Roles
Location
Poland
Remote Working
Remote
Business Area
ICON Strategic Solutions
Job Categories
Clinical Trial Support
Job Type
Permanent
Description
As a Senior CTA you will be joining the world’s largest & most comprehensive clinical research organisation, powered by healthcare intelligence.
Reference
2025-119663
Expiry date
01/01/0001
Salary
Location
Poland
Department
Clinical Operations Roles
Location
Poland
Remote Working
Remote
Business Area
ICON Strategic Solutions
Job Categories
Clinical Trial Support
Job Type
Permanent
Description
As a CTA you will be joining the world’s largest & most comprehensive clinical research organisation, powered by healthcare intelligence.
Reference
2025-119580
Expiry date
01/01/0001
Salary
Location
Poland
Department
Clinical Monitoring
Location
Poland
Remote Working
Remote
Business Area
ICON Strategic Solutions
Job Categories
Clinical Monitoring
Job Type
Permanent
Description
As a Senior CRA you will be joining the world’s largest & most comprehensive clinical research organisation, powered by healthcare intelligence.
Reference
2025-119578
Expiry date
01/01/0001
Salary
Location
Poland
Department
Clinical Operations Roles
Location
Poland
Remote Working
Remote
Business Area
ICON Strategic Solutions
Job Categories
Clinical Trial Support
Job Type
Permanent
Description
As a CTA you will be joining the world’s largest & most comprehensive clinical research organisation, powered by healthcare intelligence.
Reference
2025-119574
Expiry date
01/01/0001