Senior Marketing Manager

  1. Dublin
  1. Marketing & Media
  2. ICON Full Service & Corporate Support
  3. Hybrid: Office/Remote

About the role

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At ICON, it’s our people that set us apart. Our diverse teams enable us to become a better partner to our customers and help us to fulfil our mission to advance and improve patients’ lives.

Our ‘Own It’ culture is driven by four key values that bring us together as individuals and set us apart as an organisation: Accountability & Delivery, Collaboration, Partnership and Integrity. We want to be the Clinical Research Organisation that delivers excellence to our clients and to patients at every touch-point. In short, to be the partner of choice in drug development.

That’s our vision. We’re driven by it. And we need talented people who share it.
If you’re as driven as we are, join us. You’ll be working in a dynamic and supportive environment, with some of the brightest and the friendliest people in the sector, and you’ll be helping shape an industry.

Who are we?

ICON is a world-leading healthcare intelligence and clinical research organisation. From molecule to medicine, we advance clinical research providing outsourced development and commercialisation services to pharmaceutical, biotechnology, medical device and government and public health organisations. We develop new innovations, drive emerging therapies forward and improve patient lives. With headquarters in Dublin, Ireland, ICON operates from 106 locations in 53 countries and has approximately 41,000 employees as of Dec 31, 2023.

About Regulatory Consulting

ICON provides a broad range of regulatory strategy consulting and clinical operations services to pharma, biotech and medical devices clients to support them with FDA, EMA, European and international regulatory authorities requirements to expedite drug and device development programs across the entire product lifecycle. Services include Regulatory Labelling, Regulatory Operations, Regulatory Information Management, Regulatory Chemistry Manufacturing Controls (CMC), and regulatory clinical support.

What’s in it for you?

We provide a strong benefits package that includes a comprehensive health plan, retirement plans, competitive pay, vacation, and an annual incentive plan to reward performance.

We have a friendly environment where you can be fully engaged, motivated and rewarded. As a professional services provider, our employees are our best asset and we encourage them to realise their potential within a performance culture that is demanding and exciting.


  • Participate in service business unit leadership team meetings to understand business challenges and priorities
  • Work with service business unit management and subject matter experts to develop a comprehensive marketing plan aligned to strategic objectives and business unit plans
  • Work with subject matter experts to coordinate the creation of thought leadership publications, positioning messaging and content, and sales support collateral, for use in lead generation and brand development
  • Define market segmentation, targeting and positioning for various services
  • Implement marketing plan with assistance of internal marketing operations and external agencies
  • Execute integrated (digital-centric) campaigns to generate demand & sales leads
  • Manage the creation of marketing collateral and sales support tools across all stages of the customer buying journey
  • Be accountable for measuring and reporting on campaign performance & ROI
  • Responsible for: Reputation > Relationships > Revenue
  • Collaborate with Market Program Managers for events, conferences and tradeshows
  • Collaborate with Business Development and Global Key Account Directors to support their efforts to achieve sales targets
  • Maintain knowledge of marketing trends, development and best practices

To succeed you will need:

  • Bachelor’s degree in Marketing, Business Administration or Life Sciences
  • Minimum of 5 years’ marketing experience with proven track record of success in marketing management role, strong understanding of marketing for professional services
  • Excellent communication  skills
  • Experience using CRM required
  • CRO/pharmaceutical industry experience preferred but not required
  • Exceptional knowledge of marketing strategies, concepts and practices in a business to business environment
  • Strong project management and performance measurement skills
  • Ability to develop strong relationships and work with senior level executives
  • Ability to combine and analyze performance data to develop metrics that support decision-making for resource allocation and campaign refinement
  • Solid business acumen, management and problem-solving skills
  • Self-motivated, resourceful, and have excellent written and verbal communication as well as leadership skills.
  • IT literacy, especially Microsoft Office (Word, Excel, PowerPoint)

Benefits of Working in ICON:
Our success depends on the quality of our people. That’s why we’ve made it a priority to build a culture that rewards high performance and nurtures talent.

We offer very competitive salary packages. And to keep them competitive, we regularly benchmark them against our competitors. Our annual bonuses reflect delivery of performance goals – both ours and yours.
We also provide a range of health-related benefits to employees and their families and offer competitive retirement plans – and related benefits such as life assurance – so you can save and plan with confidence for the years ahead.
But beyond the competitive salaries and comprehensive benefits, you’ll benefit from an environment where you are encouraged to fulfil your sense of purpose and drive lasting change.

ICON is an equal opportunity and inclusive employer and is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know through the form below.

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