Marketing Automation Manager - Hybrid - Dublin, Ireland
ICON plc is a world-leading healthcare intelligence and clinical research organization. We’re proud to foster an inclusive environment driving innovation and excellence, and we welcome you to join us on our mission to shape the future of clinical development.
The Role:
In this position, you will join a growing marketing and communications team, and will have responsibility for utilising marketing automation tools, working with marketing campaign managers and the Digital Operations Manager to deliver campaigns that result in the creation and optimisation of lead nurturing, lead scoring and automated marketing programs to develop qualified sales leads, drive customer engagement and create brand awareness.
Responsibilities:
• Manage marketing automation development phases including: requirements gathering, design/development, testing, configuration and advanced administration, ongoing identification and implementation of best practices.
• Drive and manage email marketing process: email build and testing, scheduling, segmentation and list management, resends and retargeting. Increase open & click through rates, reduce opt outs/unsubscribes & hard bounces.
• Support execution of marketing campaigns including customer journeys & campaign flow builds, email marketing, website landing page and form creation, testing, tracking, etc.
• Optimise lead nurturing, lead scoring and automated marketing programs, including testing and analysis of workflow, content, identifying tactics for further improvement.
• Oversee reporting programs on lead scoring, and hand over of marketing qualified leads to CRM (Salesforce) for sales lead qualification, pipeline value and revenue results.
• Develop and maintain dashboards of key success metrics for campaign and executive reporting. Contribute to preparation of regular and adhoc reporting presentations.
• Collaborate with Marketing Campaign Managers to identify campaign opportunities, demand generation performance patterns and future opportunities - and providing input to marketing plans.
• Collaborate closely with Inside Sales & Sales Operations and lead initiatives on systems integration and process alignment between digital marketing channels, the marketing automation toolset and CRM.
• Collaborate with external agencies on dashboard development, database governance and hygiene, any required technical development.
• Collaborate with the Head of Digital Operations and Creative Designers on implementation of any required website development or creative assets within email campaigns and landing pages.
• Document processes and provide internal training on Marketing Automation tools and processes to colleagues.
To Succeed You Will Need:
• Experience of managing marketing automation technology platforms such as Pardot.
• Experience of business intelligence or analytics dashboard tools.
• Strong analytical skills.
• Relevant Bachelor's degree such as Marketing.
• Minimum of 3 years digital marketing experience.
• Ability to work well in a fast-paced, multi-cultural matrix structure environment.
• Flexibility and the ability to manage a wide range of projects simultaneously are vital.
• Self-motivated, resourceful, and have excellent written and verbal communication skills.
• IT literacy, including experience of CRM and marketing Automation technologies, web publishing and HTML, Microsoft Office.
• Experience within a client service orientated marketing environment (e.g. marketing agency, professional services firm or B2B environment) preferred.
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What ICON can offer you:
Our success depends on the quality of our people. That’s why we’ve made it a priority to build a diverse culture that rewards high performance and nurtures talent.
In addition to your competitive salary, ICON offers a range of additional benefits. Our benefits are designed to be competitive within each country and are focused on well-being and work life balance opportunities for you and your family.
Our benefits examples include:
- Various annual leave entitlements
- A range of health insurance offerings to suit you and your family’s needs.
- Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.
- Global Employee Assistance Programme, LifeWorks, offering 24-hour access to a global network of over 80,000 independent specialized professionals who are there to support you and your family’s well-being.
- Life assurance
- Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidized travel passes, health assessments, among others.
Visit our careers site to read more about the benefits ICON offers.
At ICON, diversity, inclusion & belonging are fundamental to our culture and values. Our rich diversity makes us more innovative which helps us better serve our people, patients, customers, and our communities. We're proud of our diverse workforce and the work we’ve done to become a more inclusive organisation. We’re dedicated to providing an inclusive and accessible environment for all candidates. ICON is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know or submit a request here
Interested in the role, but unsure if you meet all of the requirements? We would encourage you to apply regardless – there’s every chance you’re exactly what we’re looking for here at ICON whether it is for this or other roles.
Are you a current ICON Employee? Please click here to apply
