Senior Marketing Manager - Biotech

Role: Senior Marketing Manager, Biotech

ICON plc is a world-leading healthcare intelligence and clinical research organisation. From molecule to medicine, we advance clinical research providing outsourced services to pharmaceutical, biotechnology, medical device and government and public health organisations.

With our patients at the centre of all that we do, we help to accelerate the development of drugs and devices that save lives and improve quality of life.

Our people are our greatest strength, are at the core of our culture, and the driving force behind our success. ICON people have a mission to succeed and a passion that ensures what we do, we do well.

Location: US

The role:

In this position, you will join a growing marketing team with responsibility for establishing and implementing strategic and tactical marketing and communication plans designed to capitalize on market opportunities and generate demand.

Working with internal and external resources, this individual will deliver multi-channel marketing programs that build brand awareness, provide a steady flow of sales leads, and measure the return on marketing investments.

ICON offers a flexible partnership model for biotechs, acting as a fully externalised project development team to confront challenges and facilitate integrated solutions along the development cycle.

We help emerging biotechs meet their milestones to market, and deliver data and evidence based results to their investors, large pharma partners, regulatory authorities and other stakeholders.

Responsibilities:

• Participate in service business unit leadership team meetings to understand business challenges and priorities

• Work with service business unit management and subject matter experts to develop a comprehensive marketing plan aligned to strategic objectives and business unit plans

• Work with subject matter experts to coordinate the creation of thought leadership publications, positioning messaging and content, and sales support collateral, for use in lead generation and brand development

• Define market segmentation, targeting and positioning for various services

• Implement marketing plan with assistance of internal marketing operations and external agencies

• Execute integrated (digital-centric) campaigns to generate demand & sales leads

• Manage the creation of marketing collateral and sales support tools across all stages of the customer buying journey

• Be accountable for measuring and reporting on campaign performance & ROI

• Responsible for: Reputation > Relationships > Revenue

• Collaborate with Market Program Managers for events, conferences and tradeshows

• Collaborate with Business Development and Global Key Account Directors to support their efforts to achieve sales targets

• Maintain knowledge of marketing trends, development and best practices

Experience:

• Bachelor's degree in Marketing, Business Administration or Life Sciences

• Minimum of 5 years' marketing experience with proven track record of success in marketing management role, strong understanding of marketing for professional services

• Excellent communication skills

• Experience using CRM required

• CRO/pharmaceutical industry experience preferred but not required

• Exceptional knowledge of marketing strategies, concepts and practices in a business to business environment

• Strong project management and performance measurement skills

• Ability to develop strong relationships and work with senior level executives

• Ability to combine and analyze performance data to develop metrics that support decision-making for resource allocation and campaign refinement

• Solid business acumen, management and problem-solving skills

• IT literacy, especially Microsoft Office (Word, Excel, PowerPoint)

Benefits of Working in ICON:

Our success depends on the knowledge, capabilities and quality of our people. That's why we are committed to developing our employees in a continuous learning culture - one where we challenge you with engaging work and where every experience adds to your professional development.

At ICON, our focus is to provide you with a comprehensive and competitive total reward package that comprises, not only an excellent level of base pay, but also a wide range of variable pay and recognition programs. In addition, our best in class employee benefits, supportive policies and wellbeing initiatives are tailored to support you and your family at all stages of your career - both now, and into the future.

ICON, including subsidiaries, is an equal opportunity and inclusive employer and is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know through the form below.

#LI-JC2